Textual and Pictorial Analysis

Question: Discuss about the Textual and Pictorial Analysis. Answer: Introduction: The city of Hong Kong is situated on the banks of the South China Sea and the Pearl River Delta. This geographic location of the country has made it one of the most viable and thriving cosmopolitan cities of the world. The city was born in the year 1842 when the government of Qing dynasty was defeated in 1842 in the First Opium War. The island of Hong Kong was ceded to Britain. The city had been a British colony and had, at one point of time, served as the centre of international trade. The city saw a turbulent flow of refugees in the first half of the twentieth century. Numerous stories of European traders, powerful clans, and marauding pirates can be discovered in the beautiful and colorful city of Hong Kong. A look at the history of the country shows that the city has been prone to constant change (Hsu Song, 2013). People The city of Hong Kong has a rich blending of culture and heritage due to its international harbor and colonial history. Though the city inhabits mostly Chinese people, one would find a rich blending of people from Europe and Asia. The population of Hong Kong is a mixture of British, Jews, Shanghainese, Cantonese, and Indians among others. China is one of the most populated countries in the world and comprises mainly ethnic Chinese people. There is a peaceful co existence of people from different ethnic groups which makes the city a highly tolerant city ethnically and culturally. People belonging to all religion live harmoniously in the society. The high level of tolerance has made the city a hub of contemporary culture where one can find a mixture of culture and tradition (Law, 2012). Product or Amenities The city of Hong Kong provides standard amenities apart from the basic amenities. One may find several hotels and restaurants of high quality in the city. A person visiting Hong Kong would never face issues with local guides, transportation, and hotels as all these amenities may be found in abundance. The city also serves quality food at reasonable and affordable prices. The entire city is well connected with railways and roadways. The international airport is located at the heart of the city and one would always find taxis and other means of transport round the clock. A tourist would always find information about the city from airport or railway station or bus depot. The tourism board of Hong Kong is available 247 for all (Chu, 2013). Attractions The city is rich in tourist destinations. The most attractive destinations in Hong Kong are The peak, Avenue of Stars, Hong Kong Disneyland, Ladies Market, Hong Kong Ocean Park, Temple Street Night Market, Clock Tower, Tsim Sha Tsui Promenade, Golden Bauhinia Square, and Lan Kwai Fong. Hong Kong offers tourist destination for people belonging to all age group- from children to youngsters to old people. One may find both natural as well as human made tourist spots in Hong Kong. One of the most desired destinations is the Hong Kong Disneyland and The peak. The city offers a resplendent cityscape at night (Tsui et al., 2014). Events and festivals Tourists would find a lot of festivals and events in Hong Kong. The city is host to various cultural festivals, sports events, celebrations, and offers a host of events round the year. The most important, brightest and biggest festival in Hong Kong is the Chinese New Year celebration which is the most colorful event of the year. One can see complete makeover of the city during this time. Also, one may find people celebrating Hong Kong Dragon Boat Carnival, Summer Carnival, Sun Hung Kai Properties Hong Kong Cyclothon, Hong Kong Great November Feast, and Winter Fest among others. The city experiences a myriad events round the year- cultural, arts, and sports. Some events are official in the city and are funded by the Chinese government. This includes major sports events such as the Mega Events re funded by government and non -profit organizations. The year 2016 would witness Hong Kong Dragon Boat Carnival, Hong Kong Open, and Hong Kong Tennis Open (Bastida Huan, 2014). The Brand Hong Kong Hong Kong is considered to be the world city of Asia. Numerous brand names have been used for the city such as Pearl of the Orient. It is also regarded as a place where the east meets the west. In the nineteenth century, the city was branded with the term Europe in China. In the postmodern era, Hong Kong is called Asias World City. The name is such for Hong Kongs role is that of a coordinator and manager of global economic activity (Song et al., 2012). Identity of London The old buildings in the city constructed during the British era serves to be the identity of Hong Kong. The Hong Kong Disney is one of the most coveted places in the world and creates the identity of the city. The word Hong Kong means fragment harbor and is considered to be the gateway to China. The city is symbolized through its traditional port, the Star Ferry and the harbor skyline with Victoria Peak and skyscrapers. The core values of the city include a clean system, democracy, freedom, respect for all, tolerance towards every religion and ethnic group. China is one of the countries that is evidencing great economic progress and China owes this success to the beautiful city of Hong Kong. The people of Hong Kong have progressive mind set. Their behavior is warm and amiable (Li et al., 2013). The Logo of Hong Kong The logo of Hong Kong bears the name Asias World City. One would find the image of a dragon on the logo. The city is on its way of development and the growth is very fast. However, there is wide economic gap between the classes in China. A high demand of place in the worlds international city makes it a costly place to reside. The city is money driven and one may experience a lot of pressure when it comes to acquiring a piece of land in this city (Suen Fung, 2014). References Bastida, U., Huan, T. C. (2014). Performance evaluation of tourism websites' information quality of four global destination brands: Beijing, Hong Kong, Shanghai, and Taipei.Journal of Business Research,67(2), 167-170. Chu, Y. W. (2013).Lost in transition: Hong Kong culture in the age of China. SUNY Press. Hsu, C. H., Song, H. (2013). Destination image in travel magazines A textual and pictorial analysis of Hong Kong and Macau.Journal of Vacation Marketing,19(3), 253-268. Law, F. Y. W. (2012). Hong Kong culture: Word and image [Book Review].China Perspectives, (3), 90. Li, G., Song, H., Cao, Z., Wu, D. C. (2013). How competitive is Hong Kong against its competitors? An econometric study.Tourism Management,36, 247-256. 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