Battling Boycotts Essay Example for Free

Battling Boycotts Essay 1) Question: What type of boycotts the article is addressing? Answer: The type for the boycott is the companys nationality, it would seem that nothing could be done. The business is boycotted through no fault of its own. And a growing class of boycotts has very little to do with the actions or policies of an individual company. Instead they are related to the companys country of origin. After all, it is neither easy nor desirable to change the nationality of a company to shield it from a boycott attempt. 2) Question: What are the two dimensions along which the four strategies are developed? Explain? Answer: The two dimensions along which the four strategies are developed are: the visibility of the brand and the intensity of the boycott. Brand visibility is defined as an extent to a brand which is related to a country in its customers’ minds all over the world. The more visible the brand, the more likely it is to be targeted by boycotters. In people’s eyes, visibility is very important. For example, the brand is very popular in a given country where the customers don’t strongly consider about its original country. However, another situation is that, the foreign brand is associated with a country in customers’ minds. Intensity can be measured in terms of size, duration and aggressiveness. Size which means how many people are boycotting the brand or product. Duration refers to how long the boycott is likely to continue. And aggressiveness takes into account whether, in addition to boycotting products, violent acts are conducted against the outlets or offices of the company being boycotted. 3) Question: What strategies does the article suggest for businesses to adopt to handle boycotts of this type? Answer: The strategies that the article suggest for businesses to adopt to handle boycotts of this type are: emphasizing their connections to the local community, to countering misinformation with advertising and public-relations campaigns, to simply adopting a low profile. McDonalds is a high-visibility U.S. brand that has faced boycotts in different parts of the world. An anti-U.S. boycott was initiated in Egypt in recent years and has spread to other Arab countries. This action was because of the supporting to Israel by U.S.. Thus, local McDonald established some management to connect with their communities including tailoring menus to local tastes, including the introduction by McDonalds Egypt of the McFalafel sandwich, which was launched with the help of an ad jingle by a famous Egyptian singer. McDonalds franchisees in the Middle East and elsewhere also have long made contributions to local charities. What’s more, McDonald’s franchisees also presented a local face in Islamic countries, Argentina, and the Philippines, such as launched TV ads, wore traditional clothing, changed slogan and set charitable programs. For PG, they also changed logo and set some slogans to respond quickly to the rumors. In the case of a high-visibility brand facing a low-intensity boycott we suggest a strategy of monitoring and blending in. in a high-intensity boycott environment, a company with low visibility may be better off adopting a strategy of lowering its profile, rather than actively trying to offset any potential damage by touting its local connections. For example, a Saudi furniture store in Khobar that sells American furniture has tried lowering its visibility by changing its name from the Saudi-American Furniture Store to the Saudi Furniture Store. Because furniture isnt often distinctly associated with countries in the public mind, at least in the Middle East. A low-visibility company in a low-intensity boycott environment can simply maintain the status quo. But, they still must pay attention to the potential threats. 4) Question: In your opinion, what can companies do to influence their home governments policies that may affect their success in international markets? Answer: In my point of view, I think we can not leave our own national interests in dealing with foreign affairs of other countries. Of course, we are not only talking about the national interests, but also the fact of reason in a rational and favorable circumstances to select the struggle strategy. In addition, we must also realize that, in today’s globalization economic, countries in economic are interdependent which is extremely popular. To be successful, there are some factors. First, they must make sure they have an appropriate team, such as the CEO, the CFO, legal counsel, auditors, accounting. Then, they have to fit the actual schedule and the host countries customs. Secondly, they need to know some of the weaknesses in their own businesses, identify problems that may arise in other countries, employ a high-quality team, and improve operational efficiency. Finally, there is a high level of management support.

Key Elements of Style :: Compare Contrast Strunk White Grace Essays

Key Elements of Style William Strunk and E.B. White's handbook The Elements of Style, and Joseph Williams's book Style Toward Clarity and Grace, are both full of good tips on how to improve writing style. The Elements of Style has some good information on how to make writing more vigorous and forceful, but it also contains a lot of opinions on word choice that seem frivolous. Although the advice may not be helpful, Strunk and White's strongly worded opinions are part of what makes their book enjoyable to read. Of the two, Williams's book is better at describing how to actually form better sentences and paragraphs. Before reading these books, I was of the opinion that everyone had their own writing style. Strunk, White, and Williams make it apparent however, that there are rules every writer can incorporate into their style to help make their writing more clear and direct. Both books contain helpful guidelines for improving writing style, but as Strunk and White say, "the first piece of advice is this: to achieve style, begin by affecting none (70)." Two lines that sum up what Strunk and White want to get across to their readers are, "Brevity is a by product of vigor (19)," and "omit needless words (23)." These authors are all about writing short, concise sentences. When this is done, they believe the product will be clear, forceful writing. They have some good tips on how to achieve this goal. The first is to omit the phrase "the fact that." They feel it "is an especially debilitating expression. It should be revised out of every sentence in which it occurs (24)." They then proceed to demonstrate how "the fact that" can be revised into shorter, clearer phrases. The above quote demonstrates the tone for much of The Elements of Style. Strunk and White remind me of a stuffy high school English teacher I once had, who used to embarrass students by making similar comments. At first I resented this, but after realizing the authors were no chastising me in front of any class, I grew to find comments like this amusing. Another good tip that is included in both books is to "put statements in positive form. Make definite assertions (Strunk 19)." Said another way, write without using the word "not." Again, Strunk and White provide many good examples on how to look for, and achieve this goal.

Critical Review: the Talent Code Essay

TalentCode:CarvingtheStatueofDavid Review:Coyle,Daniel(2009)TheTalentCode:Greatnessisn’tborn,it’sGrown.Excerpts fromChapter1-TheSweetSpot Whether talent is born or acquired is a hotly debatedtopic,notonlyamongstpsychologistbut also common people. In daily life we can observe that some people are admirably good at sometaskwhiletheothersarenot.Somepeoplearegoodatsinging,cooking,playingchessor hatsoever,whereas,therearealsopeoplewhoappeartobegoodatnothing.Butisthisso?Is alenttransferredfromgenerationtogenerationgeneticallyorgifttothechosenonesfromthe Divineprovidence?DanielCoyle,theauthorofthebookTheTalentCode:Greatnessisn’tborn, itsGrown,mayhaveanswerstomanyofourquestions. Inhisbook,Coylearguesthatnaturaltalentisameremyth.Weallcanacquireanytalent,ifwe know how. A skill is chiseled by a rhythmic pattern of failure and success, leading to the correction of errors. Here the author gives the example of Brunio from Brazil, who practiced football freestyle tricks, encoun tered failure and then, learns to perform the elastico trick. Similar was the case with Jennie from Dallas, who learned to sing after following thesimilar rhythmicpattern(seep.13) Throughoutthechapter,theauthorwhohimselfwasasportsenthusiast,emphasizedthetalent ofBrazilianplayers.Besidestraining,theauthoralsohighlightsotherfavorablefactorsthrough which we conventionally attribute the such high concentration of talented people such as climate,diversepopulation,theurgeforgreatnessandthedesiretoescapepovertythroughthis beautifulgame.TheauthorclaimstohavefoundanothersecretweaponoftheBrazilianplayers. On page 16, he presents an activity comprised of twocolumns.Onecontainingfullyspelled pairofwordsandthewordsinothercolumnshadtheirvowelsmissing(however,youcouldstill guess the whole word). We

Health Promotion - 975 Words

Health Promotion Health promotion is defined as the provision of information and/or education to individuals, families and communities that encourage family unity, community commitment, and traditional spiritually that makes positive contributions to their health status (Definition of wellness.Com). It is our job as providers to promote health by any means necessary to improve community wellness. The purpose of health promotion in nursing practice is to deliver health information to individuals and the community. The goal is to enlighten the community of all available services to prevent illness. Many people, families, and/or the community are not aware of all the benefits/information available to them. Health promotion helps†¦show more content†¦Health promotion consists of three levels, primary, secondary and tertiary. Although all are levels of health promotion they differ depending on the extent of illness. The first level is the primary level. This level involves people who are still healthy. At this level the susceptibility of contacting disease is reduced through nutritional encouragement, hydration, exercise, and immunizations. Primary level is designed to keep the healthy free from disease. The next level is the secondary level, where the healthy are not so healthy and requires a little more aggressive measures. This level includes people from early stages of disease to seriously ill. People at this level may need medication intervention and even minor surgical interventions to return to or maintain a healthy state. This level may require the nurse to provide a more aggressive approach with education and health promotion. The last level is the tertiary. When a person reaches this level they are considered critical. There is a major cause of concern due to the person’s poor health. Whether their illness is chronic or transmissible the concern remains the same. These people may have a lack of education of their disease. 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